Privacy Policy

EFFECTIVE DATE: SEPTEMBER 2, 2024

This Privacy Policy outlines how Shapeshifter, operated by Smokeshow Foods, LLC ("we", "us", or "our"), collects, uses, and shares personal information when you visit or make a purchase from our website, shapeshifterbbq.com (the "Site").

1. INFORMATION WE COLLECT

Device Information: When you visit the Site, we automatically collect certain details about your device, including your web browser, IP address, time zone, and installed cookies. As you browse, we gather information on the pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. This data is referred to as "Device Information."

We collect Device Information using technologies such as:

  • Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. You can learn more about cookies and how to disable them by visiting allaboutcookies.org.
  • Log Files: These track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

Order Information: When you make or attempt to make a purchase, we collect personal details such as your name, billing address, shipping address, payment information (e.g., credit card numbers and security code), email address, and phone number.

In this Privacy Policy, "Personal Information" includes both Device Information and Order Information.

2. HOW WE USE YOUR INFORMATION

Order Information: We use the Order Information collected to:

  • Process and fulfill your orders (including payment processing, shipping arrangements, and providing invoices and confirmations).
  • Communicate with you about your orders.
  • Screen orders for potential risks or fraud.
  • Provide you with information or advertising related to our products or services, in line with your communication preferences.

Device Information: We use Device Information to:

  • Monitor for potential risks and fraud (especially your IP address).
  • Improve and optimize our Site by analyzing how customers browse and interact with it.
  • Assess the success of our marketing and advertising campaigns.
3. SHARING YOUR INFORMATION

We share your Personal Information with third parties to help us use your information as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ and opt-out here: https://tools.google.com/dlpage/gaoptout.

We may also share your information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights.

4. BEHAVIORAL ADVERTISING

We use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may interest you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page here: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising through the following services:

  • Facebook: Settings: https://www.facebook.com/settings/?tab=ads 
  • Google: Settings: https://www.google.com/settings/ads/anonymous
  • Bing: Opt-Out: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

5. DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a "Do Not Track" signal from your browser.

6. YOUR RIGHTS

If you are a resident of the European Union, you have the right to access, correct, update, or delete your personal information. To exercise these rights, please contact us using the contact information provided below.

Additionally, if you are a European resident, please note that we process your information to fulfill contracts (e.g., if you make an order through the Site) or to pursue our legitimate business interests. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

7. DATA RETENTION

We will maintain your Order Information for our records unless and until you ask us to delete this information.

8. CHANGES

We may update this Privacy Policy periodically to reflect changes to our practices or for other operational, legal, or regulatory reasons.

9. CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at hello@shapeshifterbbq.com or by mail at:

Smokeshow Foods, LLC
1349 W Peachtree St NE, Suite 1910, PMB #87
Atlanta, GA 30309