Online Seller Policy
EFFECTIVE DATE: SEPTEMBER 2, 2024
1. INTRODUCTION
Shapeshifter, operated by and d.b.a of Smokeshow Foods, LLC, is committed to upholding the integrity of our brand through controlled eCommerce sales. Our Authorized Online Seller Policy ensures that our products are represented correctly, sold through approved channels, and meet the high standards that our customers expect. This policy outlines the requirements for becoming and remaining an authorized online seller.
2. APPROVED SALES CHANNELS
Direct Website Sales: Resellers may only sell Shapeshifter products through websites that are owned and operated by their company. Third-party marketplaces (such as Amazon, eBay, Walmart, etc.), drop-ship platforms (e.g., Buy.com, Jet.com, Newegg, etc.), and classified sites (e.g., Craigslist, Facebook Marketplace) are strictly prohibited unless explicit written permission is granted by Shapeshifter.
3. BRAND REPRESENTATION & PRODUCT INTEGRITY
Accurate Branding: Resellers must maintain proper use of all Shapeshifter trademarks and ensure that all products are sold in their original packaging. Resellers are prohibited from duplicating or altering UPC codes.
Product Presentation: The presentation and marketing of Shapeshifter products must adhere to brand guidelines and maintain consistency across all sales channels.
4. MARKETING AND ADVERTISING
Online Marketing: Resellers wishing to engage in online marketing efforts, including Google AdWords, must request approval from Shapeshifter. Approved keywords will be provided to prevent direct competition with Shapeshifter’s primary marketing campaigns.
5. SALES PRACTICES
Sales to End Users Only: Resellers must sell Shapeshifter products only to end users. Reselling to other eCommerce resellers is prohibited, and any inadvertent sales to unauthorized resellers must be reported to Shapeshifter immediately.
Bulk Sales: Selling more than three cases of Shapeshifter products in a single transaction is considered bulk selling and is prohibited. Resellers must monitor for suspicious purchase patterns and report them to Shapeshifter.
6. UNAUTHORIZED SALES & EXPORTS
Domestic Sales Only: Shapeshifter products are authorized for sale only within the United States. Unauthorized exports or sales to third parties that may result in products being shipped outside of the U.S. are prohibited without prior written consent from Shapeshifter.
7. CUSTOMER CONFUSION PREVENTION
Brand Integrity: Resellers may not market or bundle Shapeshifter products with non-Shapeshifter products in a way that could confuse customers about the origin or endorsement of the products. Resellers must ensure that Shapeshifter products are never misbranded or misrepresented.
8. DISCLOSURE OF SELLER INFORMATION
Transparency: Resellers must maintain up-to-date company information and disclose all retail locations, web properties, temporary storefronts, and seller names to Shapeshifter. Any seller transacting through eCommerce must report all websites and seller names advertising or selling Shapeshifter products to hello@shapeshifterbbq.com.
9. MINIMUM ADVERTISED PRICE (MAP) POLICY
Compliance: Resellers must comply with Shapeshifter’s Minimum Advertised Price (MAP) policy. Violation of the MAP policy will result in the immediate revocation of reseller status.
10. LEGAL COMPLIANCE
Regulatory Adherence: Resellers must comply with all applicable laws, rules, and regulations related to the advertising, sale, and marketing of Shapeshifter products. This includes truthful advertising, compliance with CAN-SPAM Act for email communications, publishing and adhering to a privacy policy for online sales, and using PCI-compliant payment processing systems.
11. ENFORCEMENT
Policy Enforcement: Non-compliance with this policy may result in actions including, but not limited to, loss of authorization to sell Shapeshifter products online, suspension of shipments, or permanent termination of the reseller account. Smokeshow Foods, LLC reserves the right to modify this policy at any time and will enforce compliance at its discretion.
12. BENEFITS OF COMPLIANCE
Authorized Seller Status: Resellers who comply with this policy will be recognized as authorized sellers of Shapeshifter products. While resellers do not hold proprietary rights to Shapeshifter’s trademarks or intellectual property, they are permitted to use Shapeshifter’s trademarks, copyrights, images, and product information solely for the purpose of reselling Shapeshifter products.For any questions or to report non-compliance, please contact us at hello@shapeshifterbbq.com.