Inspired by global flavors, driven by a passion for culinary exploration
Baby Michael was born to rage.
This is Michael, Mike, Mikey. A skinny white boy from New Jersey. Look at him, he doesn’t know sh*t about food.
Cajun and Asian flavors = straight fire.
It wasn’t until his college days in New Orleans that he fell in love with the deep South and its vibrant culinary community. Who wouldn’t?
They said he was playing with fire. He didn’t listen. He lost an eyebrow.
From backyard cooking to pit smoking, Michael became obsessed with adding smoke to anything you could eat. His time in NOLA and NYC sparked a flame to learn all things food. So, this Jersey kid set off on a culinary adventure.
This is what Michael looks like when he’s not wearing a Suffocation t-shirt
From exploring global flavors to working the line and eventually dabbling into the world of fine dining, our Pitmaster reached a culinary crossroads: Should he continue the path of innovative fine dining or return to his community-focused BBQ roots? Michael knew there was a world where both could exist. Thus, a BBQ revolution was ignited.
There are a lot of pics of his back.
A friend said his sauces were fire. So then he started making more of them.
Baby Michael was born to rage.
This is Michael, Mike, Mikey. A skinny white boy from New Jersey. Look at him, he doesn’t know sh*t about food.
Cajun and Asian flavors = straight fire.
It wasn’t until his college days in New Orleans that he fell in love with the deep South and its vibrant culinary community. Who wouldn’t?
They said he was playing with fire. He didn’t listen. He lost an eyebrow.
From backyard cooking to pit smoking, Michael became obsessed with adding smoke to anything you could eat. His time in NOLA and NYC sparked a flame to learn all things food. So, this Jersey kid set off on a culinary adventure.
This is what Michael looks like when he’s not wearing a Suffocation t-shirt
From exploring global flavors to working the line and eventually dabbling into the world of fine dining, our Pitmaster reached a culinary crossroads: Should he continue the path of innovative fine dining or return to his community-focused BBQ roots? Michael knew there was a world where both could exist. Thus, a BBQ revolution was ignited.
There are a lot of pics of his back.
A friend said his sauces were fire. So then he started making more of them.
Started his own backyard BBQ pop-up, a ticketed event that sold out each time. Legend has it he still does them!
Shapeshifter’s brand started as a collab between all sorts of creatives: culinary, visual, writing, digital, and more. This passion project meatballed into a product that’s now hitting shelves near you.
We are thankful for the helpful resources and passionate creatives that touched and influenced Shapeshifter.
COLLABORATORS
Eunice Hong, Mariah Gardziola, Suki Lanh, Vedika Savalani, Michelle Peric, Sasha Bekesha, Kris Burnashova, Vlada Shevchuk, Vika Motrenko, Dave Crawford, Jade Jamrozy, Mark Estrada, Dani Chase, Trang Vo, Chia Yu Hsu, Kethely Da Silva
